Co-Creative Working (Part 1)
What Value working collaboratively?
We discuss below what is working collaboratively across organisational boundaries.
The co-creation market is firmly fixed with the considerations of the customer journey to decision and purchase.
Resource cost and lost opportunity cost can make certain activities unsustainable if they impact on your core business activity. Experience and engagement are buzzwords at the present time but understanding how these customer experiences and engagement can be managed by a small business or start up business is important and can provide competitive advantage for new entrants to any particular market. This is worth sharing.
In the writers’ research, he interviewed a toy manufacturer and distributor who were in the process of pivoting their business model to turn themselves into a Co-creative organisation. The management steps including leadership, alignment and activity to engage we will share in future Blog posts here together with examples from the writer’s own work with a Small technological engineering company. Co-creating across organisational boundaries can provide value for internal players, supplier networks and customers if managed and strategy formulated appropriately.
All this depends on talking to these networks in the right way. Customers can be a great source of creativity and innovation.
“Your most unhappy customers are your greatest source of learning” – Bill Gates Chairman Microsoft
“Spend a lot of time talking to customers face to face. You’d be amazed how many companies don’t listen to their customers” – Ross Perot – Retired CEO Perot Systems & Politician
“If you do build a great experience, customers tell each other about that. Word of mouth is very powerful” – Jeff Bezos, CEO Amazon.com
“The customer experience is the next competitive battleground”- Jerry Gregoire, CIO, Dell Computers
“Quality in a service or product is not what you put into it. It is what the client or customer gets out of it” – Peter Drucker – Management Consultant
“The more you engage with customers the clearer things become and the easier it is to determine what you should be doing” – John Russell, President, Harley Davidson
“If you make customers unhappy in the physical world, they might each tell 6 friends. If you make customers unhappy on the Internet, they can each tell 6,000 friends” – Jeff Bezos, CEO Amazon.com